What Happened?
New York, NY-based BuzzFeed Appointed Jonah Peretti as Chief Executive Officer
About the Company
BuzzFeed is the leading independent digital media and tech company delivering news and entertainment content to a global audience. BuzzFeed covers breaking news` produces original video` and creates content that people want to share on the web. We have offices in 18 cities around the world and more than 1500 employees including reporters` video producers` data scientists` engineers` brand strategists` and more.
About the Person
Mr. Jonah Peretti co-founded Buzzfeed, Inc. in 2006 and serves as its Chief Executive Officer. He is an Advisor and Special Partner at Lerer Hippeau Ventures. Mr. Peretti has spent the last six years creating viral hits, tracking online social behavior, and building technology to amplify buzz. He was a Founding Partner at TheHuffingtonPost.com, Inc. and has consulted for Sony Pictures, Proctor & Gamble, and other leading brands. His viral media experiments include the Nike sweatshop email, BlackPeopleLoveUs.com, the New York City Rejection Line, and FundRace.org. These projects started small but spread through word-of-mouth to millions, illustrating the practical application of 6-degrees of separation and tipping points. Mr. Peretti's work was covered by Time, the Economist, and Fortune and he has appeared as a guest on the Today Show, Good Morning America, and CNN. His most recent publication, “Viral Marketing for the Real World,“ is in the May 2007 issue of Harvard Business Review. He has taught at NYU and the Parsons School of Design. Mr. Peretti is a graduate of the MIT Media Lab.
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