What Happened?
Santa Cruz, CA-based LifeAID Beverage Company Appointed John Wagner as Director of Sales Support
About the Company
As fate would have it, the founders of LifeAID first met in a Box in Santa Cruz, California in 2010. At that time, the Box was called CrossFit® North Santa Cruz which later changed to Maxim and today is, CrossFit® Scotts Valley. Orion was a Certified Financial Planner in town and Aaron was a Chiropractor who happened to work with many of the local athletes. From this meeting, a friendship evolved which later turned into a business partnership. After months of brainstorming and collaboration, the LifeAID vision was conceived. The two were convinced that there was a genuine need for products that weren`t being met by anything on the market at that time. The two approached Erik, a longtime friend of Orion to join the team as a Creative Director/Graphic designer. It helped that Erik was an avid athlete himself, participating in all the open events. From there, the team approached David, the owner of CrossFit® Maxim and one of the original CrossFit® Kids, about developing a performance and recovery supplement for the sport. David`s focus throughout the development process was the key functions of elite athletes – cardiovascular/respiratory endurance, stamina, strength, flexibility, power, speed, agility, balance, coordination and accuracy. Aaron`s background in nutrition and chiropractic care proved instrumental in helping develop the products, and along with a team of beverage scientists and a biochemist, he led the development of the products. FITAID was born in May of 2012.
About the Person
John Wagner is Director of Sales Support at LifeAID Beverage Company. Previously, John held various senior HR leadership roles in the industry.
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