What Happened?
Mountain View, CA-based castAR Appointed Jeri Ellsworth as President and Co-founder.
About the Company
CastAR was created by Jeri Ellsworth and Rick Johnson—two game industry rock stars who (luckily for us) crossed paths in 2011. Jeri and Rick clicked, and quickly saw the huge potential AR brings to gaming. They dreamed of peeling 2D games off of your lonely computer screen and bringing them to life in 3D on your kitchen table, surrounded by friends. They knew the possibilities were endless. Since then, Jeri and Rick have used their vast hardware and software experience to channel all those possibilities into a single entertainment system. While our story starts with two people, it doesn`t end with them. Jeri and Rick have teamed up with the best and brightest—in gaming, tech and business — to make mixed reality a reality for everyone.
About the Person
Jeri is an inventor` product designer` and engineer of both chip and system-level designs. Her broad skillset enables her to design reliable` low cost` and highly integrated systems. She is well-known in the industry for creating cutting-edge consumer products which sell in the millions. She is intimately familiar with the day-to-day operations of large and small companies` as well as how to build efficient engineering teams in new company environments. Jeri has become an icon in the maker / educational community for pushing the boundaries of what was thought possible for an individual. She is a frequent lecturer at universities and speaks at many annual events about creativity and engineering. In 2012` she was presented the Maker Hero of the Year award by MAKE Magazine.
Info Source
Press Release
Short Profile