What Happened?
Berkeley Heights, NJ-based Axtria Appointed Jaswinder Chadha as Chief Executive Officer
About the Company
The volume of data on Earth doubles every 12-15 months, but the number of analysts and data-savvy decision makers does not. As the speed of business accelerates, managers must make more, more complex, decisions faster. Axtria was founded to help clients navigate this chasm and create competitive advantage through data management and analytics. Axtria combines analytics, business consulting and technology to help companies make better data-driven sales and marketing decisions, with measurable results. We help clients accelerate profitable growth by answering three fundamental questions: How much should we spend? (by product, promotional channel, customer segment, geography?) How do we allocate that spend? How do we get it done? More importantly, perhaps, Axtria partners deeply with clients that are committed to “the journey” – building capabilities and a culture of data-driven decision making. Our team is passionate about this journey, and looks forward to sharing it with you. Axtria serves clients with a high-touch onshore presence, and has built a global delivery model that focuses on reducing the total cost of ownership for clients with efficient execution, innovation and virtualization. Axtria brings “order to this chaos” through core capabilities:
About the Person
Jassi founded Axtria with the vision of building cutting-edge analytics and software solutions that will help global companies to effectively manage and get insights from big data. Jassi is a pioneer in building advanced decision support software. He has worked closely with over 100 global companies to improve effectiveness of their commercial operations. Pharmaceutical Management Science Association (PMSA) awarded Jassi with prestigious lifetime achievement award in 2014. In 2009, Jassi was named to the PharmaVOICE 100, which recognizes the 100 most influential people in the life sciences industry. In recognition of his leadership and entrepreneurial achievements, Jassi is the winner of 2004 E&Y "Entrepreneur of the Year" award and was awarded the year 2003 "Top Forty under Forty" by NJBiz Magazine.
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