What Happened?
Overland Park, AB-based Farmobile Appointed Jason Tatge as Founder and Chief Executive Officer
About the Company
Farmobile delivers Simplicity™. Simple farmer data rights. Simple data management with our apps & PUC device. Simple data protection with our EFR. We exist to improve life for farmers. Founded in 2013, Farmobile set out to re-imagine how farmers collect, protect, and connect with their data. In 2014 we engineered and refined our vision through a massive beta test conducted in 11 American states and 5 Canadian provinces. Now, in 2015, our Simplicity™ platform is available in its initial, commercial release. Simplicity begins in the cab with a device called a PUC, short for Passive Uplink Connection. PUC devices plug into most machinery from the last decade. Using cellular they relay machine data to an EFR whenever the ignition is on. An EFR, or Electronic Farm Record, is Farmobile`s centralized, secure farm data platform. Mobile and web dashboards turn EFR data into business value by providing real-time fleet visibility, machine performance, wireless file transfer, and an expanding set of features. Farmers begin using Simplicity by subscribing through the Farmobile website. They select the number of PUC devices needed to collect their data and complete the checkout process. An EFR is activated to manage their data. PUC devices are configured and shipped. That`s it! The subscription cost scales with the selected number of PUC devices. It includes upgrades, cellular data, secure data storage, mobile and web app access, tech support, and more. Farmobile`s approach simplifies machine data to decisions.
About the Person
Jason Tatge is Founder and Chief Executive Officer at Farmobile. Previously, Jason held various senior HR leadership roles in the industry.
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