What Happened?
Portland, OR-based Lytics Appointed James McDermott as Co Founder and Chief Executive Officer
About the Company
Lytics helps enterprises automate personalized marketing experiences through the industry`s most advanced Customer Data Platform (CDP). Popular retailing, media, consumer goods, banking, and tech brands use Lytics to execute one-to-one marketing programs that their customers welcome.
About the Person
James McDermott is Co Founder and Chief Executive Officer at Lytics. Previously, James held various senior HR leadership roles in the industry.
Info Source
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