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Channel Factory is a global technology and data platform that maximizes both performance efficiency and contextual suitability, delivering contextual performance for advertisers on YouTube. Channel Factory`s technology platform, ViewIQ, analyzes all YouTube channels and videos to ensure ads run on brand suitable and contextually relevant content. Channel Factory maximizes performance for advertisers on YouTube through managed service or self-service dynamic whitelists & blacklists, easily implemented through DV360 or Google Ads. Our platform is built to meet the needs of advertisers, offering standard IAB category lists or highly customized content lists in 36+ languages. Why Contextual Suitability? In our reviews of campaigns run outside of Channel Factory, we see on average 28% of an advertiser`s campaign run against unsuitable videos, such as children`s content or against the wrong language. Leveraging historical performance data is a key differentiator for Channel Factory. We do not just `set it and forget it` when it comes to contextual suitability. We incorporate active and historical campaign data into our ViewIQ platform and constantly optimize throughout the campaign, resulting in 30% efficiency in media spend.
As Seen On TV, Inc is the leading multichannel distributor of As Seen On TV products and serves up fun for engaged consumers worldwide. Customers can find 1,500 products from As Seen on TV in the areas of Household, Kitchen, Outdoor, Health & Beauty, Fitness, Clothing, Electronics, Toys, Novelty, Pets, DVDs, and Food. Celebrities and industry experts often endorse As Seen On TV products for their inventive nature and utility
As performance marketers immersed in the thick of customer acquisition in the early days of Zulily, we were knee deep in the gritty, manual labor required to hit our growth goals – on a daily basis. We knew we could achieve greater successes if we could scale our efforts – work 24/7, continuously optimize and manage an infinite number of variables. But among the myriad CRM and marketing SaaS products on the market, there was no single solution that could truly scale performance. So we built one. New Engen has grown into a full service AI-driven marketing company driving performance and new customer acquisition. But we know there’s still work to be done because as marketing evolves with technology we continue to uncover new digital marketing opportunities and platforms for our clients to scale and grow.
Data driven marketing solutions are often complex, but working with a partner to deploy them should be simple. We`re not a technology or data company claiming to understand marketing. We`re marketers first. By way of Omnicom, we come from creative, media, public relations, direct response and other core marketing disciplines to offer solutions that solve your marketing problems. How do we know they work? Because we`ve been there before, just like you.
Latcha + Associates is an all-inclusive marketing and production company that specializes in the customer lifecycle. There are 220 of us who make up our well-oiled machine. We are innovators, risk takers, problem solvers, storytellers, creators, strategists and analysts – all strong in our convictions, and dedicated to helping our clients do things others simply discuss. From brand identity, print and video, to typesetting, retouching, photography, computer-generated imaging, app development software programming, database managing and development of emerging technologies, we do it all – and all in house. Our mission has always been to be the partner that our clients depend on, and we do that by executing flawlessly. How? Because our teams are not held back by a big-name corporation and its stifling politics. We have no stockholders or committee-think. Just a master maker who believes in that mission – and in creating communications that stir the imaginations of consumers.