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IAB Tech Lab

www.iabtechlab.com

 
Established in 2014, the IAB Technology Laboratory (Tech Lab) is a non-profit consortium that engages a member community globally to develop foundational technology and standards that enable growth and trust in the digital media ecosystem. Comprised of digital publishers, ad technology firms, agencies, marketers, and other member companies, IAB Tech Lab focuses on solutions for brand safety and ad fraud; identity, data, and consumer privacy; ad experiences and measurement; and programmatic effectiveness. Its work includes the OpenRTB real-time bidding protocol, ads.txt anti-fraud specification, Open Measurement SDK for viewability and verification, VAST video specification, and Project Rearc initiative for privacy-centric addressability.
  • Number of Employees: 25-100
  • Annual Revenue: $1-10 Million
  • www.iabtechlab.com
  • 116 East 27th Street 7th Floor
    New York, NY USA 10016
  • Phone: 212.380.4700

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