HR Execs on the Move


 
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Executives

Name Title Contact Details
Mark Helwege
Vice President, Worldwide Sales Profile

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Applegarth Consultative Services

DESTINATION DEVELOPMENT Understanding what exists in your destination is important. Knowledge of your cannabis and hemp-related assets directly informs the strategy and program architecture. I engage and educate stakeholders, assess the destination, and develop a bespoke cannabis travel strategy and program that fosters long term success. The strategy may or may not include B2C product development i.e. trail, passport, newsletter. DESTINATION MARKETING The data shows that the cannabis-motivated active leisure travel audience is a high value audience that stays longer and spends more while in a destination. Through a dedicated cannabis travel program, I work with stakeholders to facilitate a steady flow of cannabis and hemp-related content that elevates the cannabis experience story in a sophisticated and brand aligned way. I advise DMOs on B2B and B2C content and marketing strategies. HOTEL SOLUTIONS Hotels are the heart of the travel ecosystem of a destination. Hotels greatly influence the overall experience for visitors. With a focus on guest experience, room nights, and turn-key incremental revenue opportunities, I help hotels understand, prepare for, and serve the cannabis and hemp CBD-interested hotel guest. Solutions include hospitality education, frontline staff support, and revenue generating opportunities in lobby, spa, and in-room.

Purem by Eberspächer

Purem by Eberspächer is a global leader in exhaust technology and acoustic solutions, dedicated to advancing clean and quiet mobility for both passenger cars and commercial vehicles. As part of the Eberspächer Group, the company operates around 35 manufacturing sites and 40 development facilities across four continents, employing approximately 7,500 people, with a strong focus on exhaust technology. The company specializes in emission control products, including catalytic converters, particulate filters, and complete exhaust systems designed to reduce pollutants and meet global emissions standards. Additionally, Purem offers lightweight acoustic solutions to comply with noise regulations. With three R&D centers located in Germany, the USA, and China, the company is committed to innovation, holding around 2,000 patents and utilizing advanced development processes. Purem prioritizes sustainability through the use of lightweight materials and energy-efficient manufacturing practices, aligning with its vision of driving the mobility of tomorrow.

Oakbridge Insurance

Oakbridge Insurance is a prominent independent insurance and risk management agency with over 100 years of experience. Founded with a mission to enhance the insurance industry through community-focused service, Oakbridge combines the flexibility of an independent agency with the resources of a larger brokerage. As of 2023, it operates under Audax Private Equity, providing a range of commercial and personal insurance solutions. The company specializes in commercial property and casualty insurance, employee benefits, surety bonds, personal property and casualty insurance, and risk management services. Oakbridge operates through a partnership model, having expanded from four founding agencies to 13 partner firms by 2022, employing 280 people. The agency fosters a collaborative culture, emphasizing trust and long-term relationships with clients. In 2022, Oakbridge was recognized as a Top 100 Property/Casualty Agency by *Insurance Journal*, highlighting its strong position in the industry.

SoteriaRe

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J-Star Motion Corporation

We are an OEM manufacturer of linear actuators and lifting columns, located in the Greater Grand Rapids area! Our parents company, Jiecang Linear Motion Technology Co.,Ltd was established in 2000 in Xinchang, China. Due to their high standards, their products quickly became globally respected for use in medical and home care equipment. With a large customer base in the United States, they found it necessary to purchase a facility locally which happened in 2018.