HR Execs on the Move

Haus is a marketing science and experimentation platform that helps businesses measure the incrementality of their marketing efforts. Founded in 2021 and based in Mountain View, California, Haus aims to democratize access to advanced causal inference tools, enabling data-driven decision-making for companies of all sizes. The company offers a range of services, including GeoLift, which allows clients to conduct regional experiments for measuring marketing investment incrementality. Their Causal Attribution tool provides daily incrementality reporting to help optimize marketing strategies. Haus is also developing a Causal Marketing Mix Modeling service to evaluate past marketing effectiveness and plan future media spending. With a team ...

Haus is a marketing science and experimentation platform that helps businesses measure the incrementality of their marketing efforts. Founded in 2021 and based in Mountain View, California, Haus aims to democratize access to advanced causal inference tools, enabling data-driven decision-making for companies of all sizes. The company offers a range of services, including GeoLift, which allows clients to conduct regional experiments for measuring marketing investment incrementality. Their Causal Attribution tool provides daily incrementality reporting to help optimize marketing strategies. Haus is also developing a Causal Marketing Mix Modeling service to evaluate past marketing effectiveness and plan future media spending. With a team that includes leaders from major brands and expertise in various fields, Haus is committed to empowering businesses through scientific rigor in marketing. The company has raised $36.35 million in funding and emphasizes privacy-durable solutions in its operations.

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