What Happened?
New York, NY-based Gustav Mellentin as Chief Executive Officer
Date of management change: January 17, 2002
New York, NY-based Gustav Mellentin as Chief Executive Officer
Adform is a media agnostic tech vendor for media agencies, trading desks, advertisers and publishers that offers the worlds only programmatic brand-led media platform supporting all aspects of multi-screen brand advertising. The Adform tech stack includes a demand side platform, third party ad server, data management platform, private marketplace, programmatic publisher ad server and a robust creative suite.
Gustav Mellentin is a co-founder of Adform and has been Chief Executive Officer of Adform since the company was founded in 2002. Prior to founding Adform, Gustav worked as a Management Consultant at Bain & Company in Stockholm and held the position of Senior Analyst with Nordea Markets, Copenhagen, specialising in the development of mathematical models for the pricing of structured financial products.
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