What Happened?
Mountain View, CA-based Boomerang Commerce has Appointed Guru Hariharan as Chief Executive Officer
About the Company
Boomerang Commerce enables omni-channel retailers to maximize revenue and margin growth while remaining competitive. Our SaaS based software rapidly analyzes, tests and deploys smart pricing strategies at scale for millions of products including private label. Led by veterans from Amazon, Adobe and McKinsey, Boomerang uses advanced machine learning and real-time data analytics to drive strategic pricing decisions. Top 100 omni-channel retailers such as Staples, OfficeDepot and web-only retailers such as Groupon Goods are using Boomerang today and realize $40M in incremental revenue and $9M in incremental margins for every $1B in revenue they run through our platform. Boomerang is named a Gartner Cool Vendor for Digital Commerce 2015 and one of the Top 50 Big Data companies in the world.
About the Person
Formerly a retail merchandising, supply chain, and cloud business leader at Amazon, Guru is passionate about the future of retail. At Amazon, Guru worked in the inception stages of the supply chain and retail merchandising organizations. He also co-founded one of Amazon`s cloud businesses, driving it from ideation to cash flow positive, and established Amazon`s first self-service B2B marketing channel. As the General Manager of the Marketplace Experience at eBay, he led the global team that launched the eBay “Fast N` Free” program that drives hundreds of millions of dollars in free cash flow. Guru earned his MS in Computer Engineering (with a focus on Machine Learning) from the University of Texas at Austin, and his MBA from the Wharton School.
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