What Happened?
Pasadena, CA-based Califia Farms Appointed Greg Steltenpohl as Chief Executive Officer
About the Company
Califia Farms (pronounced “Cal-lah-fee-ya,” like California): Inspired by the bounty of California, Califia Farms’ mission is to innovate delicious plant-powered foods for mindful nourishment. The company was named a 2015 “Breakout Brand” by Beverage World, BevNet`s 2015 "Brand of the Year" and is a leader in the revolution to de-commodify the food and beverage industry by creating innovative, healthy and great-tasting premium beverages that make it easy for consumers to go ‘plant-powered’ and dairy-free, without compromise. Founded in 2010 by a farmer’s co-operative based in the San Joaquin Valley and headed by beverage visionary Greg Steltenpohl, Califia Farms is a uniquely California company. Its Bakersfield, Calif. manufacturing plant uses artisanal processes to create healthy and delicious plant-based beverages, is eco-friendly, energy efficient and repurposes more than 90 percent of its post-production byproduct. Califia Farms is one of the fastest-growing natural beverage companies in the U.S., as well as the leading brand in the natural products nut milk and coffee drinks category.
About the Person
Greg Steltenpohl is an American businessman, entrepreneur, and the founder of numerous successful companies, including Odwalla Inc. and Califia Farms. Steltenpohl received an undergraduate degree in environmental studies from Stanford University in 1977 and founded Odwalla Inc in 1980. He served as the CEO and Chairman of Odwalla until 2000, when he sold the company to Coca Cola for $180 million. In addition to his work with Odwalla, Steltenpohl co-founded the Interra Project in 2000, Adina for Life in 2004, and Califia Farms in 2010. He has also served on the board of numerous organizations, including Slow Money Alliance, Social Venture Network, Frontier Natural Products Cooperative, and the Institute of Food Technologists. Today Steltenpohl is the Chief Executive Officer of Califia Farms, a grower-owner company that is dedicated to highlighting the regional agricultural heritage of California by promoting farmer-owned brands. In addition to his work with Califia Farms, Steltenpohl has been instrumental in starting a regional Slow Food Producers Center on the central coast of California.
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