What Happened?
Brillion, WI-based Ginger King as President of Ariens Specialty Brands
About the Company
Ariens Company has been manufacturing outdoor power equipment since 1933. Today Ariens products are designed, fabricated and assembled at its five manufacturing facilities under world-class Lean manufacturing standards. The company`s premium international brands include Ariens Sno-Thro® and Ariens® lawn and garden products for consumers; Countax® and Westwood® lawn tractors; and Gravely® and Parker® commercial equipment for the landscape management, facilities maintenance and sports field sectors. Ariens products are sold through independent power equipment dealers, The Home Depot stores, broadline MRO (maintenance, repair and operating) suppliers, regional farm retailers and select online retailers.
About the Person
Ginger L. King is the President of Ariens Specialty Brands (ASB) business unit. ASB is a distributor of specialty equipment, supplies and gear, serving niche outdoor segments through direct marketing brands Gempler`s, Ben Meadows, AW Direct, Stens, J Thomas and Bynorm. The business unit has operations in Madison and Janesville, Wis. and Jasper, Ind. King was previously the vice president of human resources for the company. Prior to joining Ariens Company she held several HR positions at Kohler Co. in Kohler, Wis. and Serigraph in West Bend, Wis. She has an MBA from the University of Wisconsin – Milwaukee.
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