What Happened?
Seattle, WA-based Navigating-Cancer Appointed Gena Cook as Chief Executive Officer
About the Company
Navigating Cancer offers a patient relationship management platform to facilitate coordinated and comprehensive cancer care. A Crusade for Better Care. We are on a mission to improve the lives of cancer patients and those that care for them. We are cancer survivors, we are family and friends of cancer patients and survivors. We care about our customers and we are passionate about our purpose. We started with a simple idea. Navigating Cancer was founded in 2008 as the result of two healthcare and technology veterans coming together to fill a critical gap in oncology care: a better patient experience. Driven by a shared passion to leverage technology in the healthcare space, the co-founders set out to create the first patient-centered platform for oncology. Today, our Navigating Care platform supports over one million patients and thousands of cancer care providers nationwide to lower costs, improve patient satisfaction and drive better outcomes.
About the Person
Gena has over 19 years of healthcare experience with 17 years directly in the cancer field. Prior to Navigating Cancer, she was VP, Sales and Marketing for McKesson Specialty Care Solutions. Previously, Gena was VP, Sales and Marketing for Oncology Therapeutics Network (OTN), a leading oncology and specialty services company that McKesson acquired in 2007. At OTN and McKesson, Gena was responsible for the $3.5B physician services organization that provided technology, distribution, group purchasing and financial services into oncology and rheumatology physician offices. Previously, she held a variety of leadership positions with Bristol-Myers Squibb in her 12-year tenure. Gena received her B.A. in Business Administration from the University of Washington. Gena serves on the National Comprehensive Cancer Centers (NCCN) Foundation Board and the ONS Edge Board. She is also a member of the Washington Cares about Cancer Survivorship Taskforce and the National Coalition of Oncology Nurse Navigators (NCONN) Survivorship Taskforce.
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