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Catalyst Systems is a Princeton, NJ-based company in the Software and Internet sector.
The White Stone Group, Inc. is a Knoxville, TN-based company in the Software & Internet sector.
LinkSmart is the leading provider of text link optimization solutions for web publishers. Its cloud-based link management solution analyzes, optimizes, and manages text-linked keywords.
Krux helps companies deliver personalized experiences to the right people, in the right way, on the right screen, at the right time. Every company is awash in people data from multiple sources, without the tools to harness and learn from it. Krux`s real-time, no limits data management platform (DMP) helps businesses give their customers and audiences better content, advertising, and shopping experiences by unifying, analyzing, and activating consumer data signatures across every device (desktop, mobile, tablet, set-top) and every channel (display, social, search, video) in real time.
OptiMine’s digital ad measurement and optimization platform helps advertisers maximize display and paid search financial performance. Its unique, cross-channel analytics break the cookie barrier, setting a new standard in digital advertising measurement and optimization. OptiMine leverages atomic-level, predictive modeling and unique Value Per Impression (VPI) methodology to measure the cross-channel value of ads—across all devices. With OptiMine, each individual paid search and display ad bid or buy recommendation is geared toward maximizing performance of the financial goal set by the advertiser. When optimizing both display and paid search channels together, OptiMine consistently drives financial increases of 35% or more. OptiMine Software was founded by experienced software executives, with half a century of experience in using predictive analytics and data mining to improve marketing performance. The company is headquartered in St. Paul, Minnesota, and backed by Hummer Winblad Venture Partners of San Francisco, California and Calumet Venture Fund of Madison, Wisconsin.