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Material is a radical collaboration of the top research and analytics firms seamlessly paired with the most creative and strategic marketing agencies, all with the shared mission of igniting growth for the world`s top B2B and B2C brands, from Fortune 500 companies to disruptive start-ups.
At VigLink, we believe the future of marketing lies within the untapped potential of digital content covering commercial products across the Web. We empower influential publishers who produce this content to connect enthusiastic consumers with the products they love from the brands who value them the most. We accomplish this directly through publishers` words, without need for an ad. By identifying commercial products mentioned within a publisher`s content, VigLink automatically invigorates those terms by transforming them into hyperlinks whose destinations are determined in real-time, advertiser-bid auctions. Yes, hyperlinks, the defining feature of the Web from the very start. The literal “H” in HTML. Every time a clicked link takes a person from one destination to another, value is created. However, that value has never been fairly priced or available for purchase at scale. Until now. Founded in 2009, VigLink is located in heart of San Francisco and backed by top investors including Google Ventures, Emergence Capital, and RRE. VigLink manages a publisher network of over 300,00 sites and apps, a well as an advertiser network of over 40,000 brands and merchants.
Modern Marketing Concepts, Inc. is a 27-year global leader in the business-to-business services industry. The company continues to offer innovative solutions for its growing list of clients in multiple industries including building and healthcare. MMC Inc. has a stellar reputation for listening to client needs and understanding what it takes to help businesses grow stronger in the digital age.
TRAFFIQ (www.traffiq.com) is an end to end digital media planning, buying and management platform.
Founded by veteran communication professional Cynthia S. Hudson, HudsonLake represents best-in-class strategic, crisis and transformative workplace communications. Our clients gain hands-on senior-level counsel, access to a full suite of communication and creative services, and unparalleled depth and breadth of experience. Clients most often turn to HudsonLake to manage multifaceted, complex and highly sensitive initiatives requiring a myriad of communications services from a multitude of vendors.