HR Execs on the Move

Companies are increasingly publishing long-form content as part of their marketing strategy, but how can content marketers do research at scale? While researching and writing are very related user behaviors, word processors and search engines have historically evolved independently. As a result, it is estimated that 200+ million users go back and forth from Google Search to Microsoft Word everyday, which might just represent the largest productivity gap on the Internet. Frase is building a word processor equipped with intelligence to perform unsupervised search and make marketers more productive.