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Founded in 1992, Huge Brands USA has been a leader and raised the bar in the resort and custom apparel industry. As a fully vertical company, Huge specializes in creative design, brand building, international sourcing, in-house screen printing, embroidery, bar coding and private labeling. Progressive and relevant designs and products has lead Huge into over 2,000 premier resort stores around North America including major National Parks, Vail, Beaver Creek, Deer Valley, Park City, Copper, Breck, Keystone, Sundance, Snowbird, Solitude, Killington, and major rafting operations. Additionally, earning partnerships to develop for major organizations such as the U.S. Ski Team, Charles Schulz Iconic Peanuts Brand, Sundance Film Festival, Sprint, Audi, Kelloggs Pop Tarts, Nature Valley, Camp Woodward, No Name Saloon, High West Distillery and many more.
Our story began in Western Australia, and weve since grown to become Australias leading manufacturer of work and safety boots with subsidiaries in New Zealand, Europe, and the USA. Since 1995, weve been putting the same amount of care and dedication into our boots as the tradespeople who wear them. True skill requires great equipment. Our Trisole® Comfort Technology soling system is a foundation for your whole body. Every pair of Steel Blue boots includes a 100% Comfort Guarantee, and our boots are endorsed by the Australian Physiotherapy Association (APA). Weve improved industry standards to keep you safe and were on a journey towards achieving social responsibility and sustainability to keep our planet safe. Our advances in product, safety, quality, comfort and industry include: • Developed Trisole® Comfort Technology, a multilayer sole with extremely effective cushioning and shock absorption • Set the benchmark across the safety industry by using PORON® within our Trisole® Comfort Technology • Collaborated with leading manufacturers to design custom pieces for our safety boots like our anti-chaff lining and industrial grade zips • Offered an alternative to the Steel Toe Cap, our Composite Toe Caps are airport friendly and more lightweight than standard safety toe caps • Improved standards across the board by earning European Safety Footwear Certification CE EN ISO 20345 and USA Safety Footwear Certification ASTM F2413 which encouraged other manufacturers to follow • Dedicated a range of colourful boots to raise money and awareness for Breast Cancer Care WA and Beyond Blue • Select Steel Blue boots partner with the American Diabetes Association (ADA) Better Choices for Life Program As a manufacturer and wholesaler, we sell our safety boots to authorised Steel Blue Distributors so that you have more choices on where you can be fitted in the right boots for your craft. Australian owned and designed, our work boots can be seen across the world.
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