What Happened?
Palo Alto, CA-based Folloze Appointed Etai Beck as Co Founder and Chief Executive Officer
About the Company
Folloze is a provider of an innovative Account Based Marketing (ABM) Sales Platform, which enables B2B sales teams to use marketing techniques to engage, develop and win their top target accounts. Built for scale, the platform allows Marketing to empower Sales to deliver account-specific content campaigns, content automation, actionable account analytics and more, all from within their familiar sales tools. These capabilities enable salespeople to act as consultants through the selling process, delivering significantly more value to customers and drastically increasing their sales pipelines. Folloze is headquartered in Palo Alto, CA with a development center in Tel Aviv, Israel. Folloze was founded by a group of marketing, sales and technology veterans and is backed by world-class investors.
About the Person
Etai Beck is Co Founder and Chief Executive Officer at Folloze. Previously, Etai held various senior HR leadership roles in the industry.
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