What Happened?
Beverly Hills, CA-based c3sbe Appointed Esther Song as Digital Marketing Director
About the Company
C3 by sbe is disrupting the food & beverage industry and reshaping the future of foodservice through its portfolio of digital kitchens, virtual and full-service culinary brands, and lifestyle food halls. Founded and led by legendary hotelier and restaurateur Sam Nazarian – best known as the founder and CEO of sbe Lifestyle Hospitality – the company is capitalizing on the rapidly evolving customer preferences for differentiated F&B experiences. The company boasts an award-winning roster of culinary talent and chef partners including Chef Dani Garcia, Chef Masaharu Morimoto, and Chef Dario Cecchini. A hybrid digital kitchen and food hall platform C3`s current brands include: Umami Burger, Sam`s Crispy Chicken, Kumi, Sa`Moto, EllaMia, Cicci di Carne, El Pollo Verde, In a Bun, Krispy Rice, Plant Nation, and La Gente, with several limited and full-service concepts created by C3`s chef partners launching in early 2022.
About the Person
Esther Song is Digital Marketing Director at c3sbe. Previously, Esther held various senior HR leadership roles in the industry.
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