What Happened?
, -based CrossFit.com Appointed Erin Clift as Chief Marketing Officer
About the Company
CrossFit is the world`s leading platform to improve health, happiness, and performance. In the 20 years since its founding, CrossFit® has grown from a garage gym in Santa Cruz, California, into the world`s leading health and fitness brand. CrossFit is committed to creating a welcoming and inclusive environment for everyone, and millions of people have already experienced CrossFit`s transformational benefits through workouts in more than 14,000 affiliated gyms across 158 countries. CrossFit`s education and training offerings are designed in accordance with the highest standard of efficacy and excellence in human physical development. CrossFit courses are open to individuals and trainers at all stages of development and include entry-level, intermediate, and age-specific courses, as well as additional opportunities for professional development and advancement. Currently, our global network includes more than 130,000 active trainers committed to supporting the health and fitness of local communities worldwide. CrossFit workouts include constantly varied functional movements performed at high intensity. These movements reflect the best aspects of gymnastics, weightlifting, running, rowing, and more. They are the core movements of life. By employing a constantly varied approach to training, functional movements and intensity lead to dramatic gains in fitness. The community that spontaneously arises when people do CrossFit workouts together is a key component of why CrossFit is so effective. Harnessing the natural camaraderie, competition, and fun that accompanies a shared workout yields an intensity that cannot be matched by other means. Overall, the aim of CrossFit is to forge a broad, general, and inclusive fitness. The program prepares trainees for any physical contingency — not only for the unknown but for the unknowable, too. Our specialty is not specializing.
About the Person
Erin Clift is Chief Marketing Officer at CrossFit.com. Previously, Erin held various senior HR leadership roles in the industry.
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