What Happened?
Santa Ana, CA-based SchoolsFirst Federal Credit Union Appointed Erica Dias as VP Communications and Strategic Marketing Operations
About the Company
Since our founding in 1934, we have been singularly focused on one thing: providing world-class personal service and financial security to our Members. This isn`t just something we say—everything we do, every decision we make, is with an unwavering commitment to serving the best interests of our Members. Although we offer the same products and services as other financial institutions, our structure and culture are vastly different. Banks are for profit, while credit unions are Member-owned financial cooperatives, meaning our excess earnings are returned to our Members in the form of lower rates on loans, higher rates on savings, low-to-no fees, and many complimentary services. We take to heart the “people helping people” philosophy, the principle on which credit unions were founded. Pledging ourselves to this idea not only means our steadfast dedication to Member service, but also actively supporting the communities we serve through events, donations, scholarships, and financial literacy programs. Consumer Reports recently published findings from a study they`ve been conducting since 2012 to rate “key aspects of customer service care” across 22 industries. Credit unions were rated the best industry with a score of 90 out of 100. And, SchoolsFirst FCU ranked the best among all credit unions nationwide. We serve school employees and their families across the state of California. As the largest education-based credit union in the U.S., and the fifth largest credit union by asset size, our financial stability can be attributed to one thing: continually providing our Members with world-class personal service to help them better their financial lives. Equal Housing Opportunity. Federally Insured by NCUA.
About the Person
Erica Dias is VP Communications and Strategic Marketing Operations at SchoolsFirst Federal Credit Union. Previously, Erica held various senior HR leadership roles in the industry.
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