What Happened?
San Francisco, CA-based Wrap Media Appointed Eric Greenberg as Chief Executive Officer
About the Company
Founded in 2014 by entrepreneur Eric Greenberg, Wrap is a mobile-first storytelling and commerce platform that delivers app-like user experiences in bite-sized pieces through the mobile web. The `Narrative Web` is the native app alternative, enabling unprecedented engagement, activation and conversion for brands, publishers, and digital businesses. Through its unique authoring tools and SaaS platform, Wrap creates opportunities for companies to create new business models and deeper relationships that cultivate loyalty and lead to increased revenue and profitability.
About the Person
Eric Greenberg is Founder, President, and CEO of Wrap Media, LLC, a Founders Fund & Raine Capital backed mobile-first marketing and commerce platform that provides a beautiful world of storytelling in bite-size moments that get and hold attention. Wrap takes content combined with mobile app and website functionality and makes them into an elegant card-based narrative that is delivered in the browser as a sharable and savable message.
Info Source
Press Release
Short Profile