What Happened?
New York, NY-based TripleLift has Appointed Eric Z. Berry as Chief Executive Officer
Date of management change: June 15, 2012
New York, NY-based TripleLift has Appointed Eric Z. Berry as Chief Executive Officer
TripleLift is the advertising technology company reinventing ad placement at the intersection of creative, media and data. Our marketplace serves the world`s leading brands, publishers, streaming companies and demand-side platforms, executing over 1 trillion ad transactions every month. Customers choose us because of our addressable offerings from native to online video to connected television, innovations that insert brands into content in real-time, and supportive experts dedicated to maximizing partner performance. Part of the Vista Equity Partners portfolio, TripleLift has appeared on both the Inc. 5000 and Deloitte Technology Fast 500 for five consecutive years, has been named to Business Insider`s list of Hottest Ad Tech Companies for three straight years and was awarded Most Innovative TV Advertising Technology by AdExchanger in 2021.
\r\n As Chief Executive Officer and Co-Founder of TripleLift, Eric Z. Berry is building the company to be the leading advertising solution for the visual web. Prior to TripleLift, Eric was a leader on the client services and product architecture teams at AppNexus, and was previously an attorney at Simpson Thacher & Bartlett LLP. Eric received bachelors and masters degrees in computer science from MIT and a J.D. from New York University School of Law.\r\n
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