What Happened?
Columbia, MD-based Merkle has Appointed Elizabeth Barden as Chief People Officer
About the Company
Merkle is a global data-driven, technology-enabled performance marketing agency. For nearly 30 years, Fortune 1,000 companies and leading nonprofit organizations have partnered with us to build and maximize the value of their customer portfolios. We work with world-class brands like Dell, T-Mobile, Samsung, HBO, GEICO, Regions, Kimberly-Clark, AARP, Lilly, Sanofi, NBC Universal, DIRECTV, American Cancer Society, Susan G. Komen, and many others to build and execute customer-centric business strategies. With more than 4,400 smart, dedicated people in 28 offices around the world, we are still growing at a rate that outpaces the market, with 2016 net revenue of $560 million.
About the Person
Elizabeth Barden, also known as Libby, oversees Merkle’s corporate human resources function, value proposition, and capabilities, which span recruiting and on-boarding new staff; employee development and engagement; reward and recognition programs; performance management; and compensation and benefits. Libby is a recognized industry leader with a solid background in building teams that perform effectively within rapidly changing organizations. She joined Merkle in 2014 from Accenture, one of the world’s leading consulting companies, where she spent more than 20 years in a variety of senior level positions. Most recently, as the North America Area HR managing director, Libby was responsible for partnering with the executive leadership team to provide strategic direction and drive the people agenda/talent plan for the business, ensuring that the HR strategy properly reflected the business strategy. Prior to this role, Barden was the global management consulting HR managing director where she helped create a unique culture and value proposition within Accenture to drive growth in direct competition with other strategic management consulting organizations. She holds a BA in mass communications and journalism from University of Colorado and an MBA from the University of Colorado Leeds Business School.
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