What Happened?
, -based Sun World Appointed Elena Hernandez as Director of Global Marketing Insights
About the Company
Sun World International is one of the world`s largest plant variety breeders and global licensors of premium, proprietary produce. The Company`s fruit varieties - currently table grapes and stone fruit - are planted on more than 50,000 acres (21,000+ hectares) on six continents. Sun World is a pioneer in plant variety breeding; its genetics and breeding program dates back to the mid-1970s. Sun World was also one of the first to bring proprietary produce to a global audience, launching its international licensing business in 1995. Before focusing exclusively on breeding and licensing, Sun World was a significant fruit producer and marketer, which makes the Company keenly aware of and highly responsive to the needs of fruit growers.
About the Person
Elena Hernandez is Director of Global Marketing Insights at Sun World. Previously, Elena held various senior HR leadership roles in the industry.
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