What Happened?
Culver City, CA-based Entertainment-Data-Oracle Appointed Edward Norton as President and Chief Executive Officer
About the Company
EDO, Inc. is a data, measurement and analytics company that informs media, creative and audience advertising investments across all Convergent TV platforms by measuring and optimizing for what triggers consumer behavior. The company is an innovative leader in applying world-class data science software and unique behavioral metrics to help its clients – marketers, TV networks, and agencies – generate greater value from their creative efforts and media decisions. EDO`s reliable, investment-grade metrics align marketing with sales and finance, providing confidence in the efficacy of advertising dollars through detailed competitive, category, historical, and predictive insights.
About the Person
kevin Krim is President and Chief Executive Officer at Entertainment Data Oracle. Previously, Kevin held various senior HR leadership roles in the industry.
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