| Name | Title | Contact Details |
|---|---|---|
Steve Smith |
Group Director, Growth and Business Development, North America at Ebiquity, plc | Profile |
Emma Winterson-Hayward |
Chief People Officer | Profile |
ENGAGE. EDUCATE. ENTERTAIN. You`ve done the hard part to get people into your business. What are you doing to market to them once they`re inside? That`s where we come in. Spectrio is one of the nation`s leading providers of in-store marketing solutions powered by content and technology. Known for cultivating highly-engaging consumer experiences through powerful, professionally-produced content, Spectrio`s Digital Signage, Overhead Music and Messaging, On-Hold Marketing and Wi-Fi Marketing technologies enable clients to engage, educate and entertain their customers across all touch points. Spectrio serves more than 90,000 locations, ranging from individually-owned businesses to Fortune 500 companies in nearly every industry.
Channel Factory is a global technology and data platform that maximizes both performance efficiency and contextual suitability, delivering contextual performance for advertisers on YouTube. Channel Factory`s technology platform, ViewIQ, analyzes all YouTube channels and videos to ensure ads run on brand suitable and contextually relevant content. Channel Factory maximizes performance for advertisers on YouTube through managed service or self-service dynamic whitelists & blacklists, easily implemented through DV360 or Google Ads. Our platform is built to meet the needs of advertisers, offering standard IAB category lists or highly customized content lists in 36+ languages. Why Contextual Suitability? In our reviews of campaigns run outside of Channel Factory, we see on average 28% of an advertiser`s campaign run against unsuitable videos, such as children`s content or against the wrong language. Leveraging historical performance data is a key differentiator for Channel Factory. We do not just `set it and forget it` when it comes to contextual suitability. We incorporate active and historical campaign data into our ViewIQ platform and constantly optimize throughout the campaign, resulting in 30% efficiency in media spend.
Marketing Strategy, Websites, Email Campaigns
MarketSource Inc., an Allegis Group company, is the proven alternative to outsourcing sales. MarketSource’s proprietary process, empowered people, and proven performance enable the delivery of innovative B2B and retail sales solutions for many of the world’s most respected brands and a diverse mix of forward-thinking small and medium businesses. Companies count on MarketSource to accelerate their speed to market, improve their ability to scale, enhance their sales focus, increase their flexibility, and expand their capabilities. MarketSource solutions enable companies to gain new customers, launch new products, grow market share, optimize sales expense, and maximize mature products. MarketSource, headquartered in Alpharetta, Ga., employs more than 9,000 team members, and has been named a Top 20 Workplace for the past three years by The Atlanta Journal-Constitution.
Brownstein Group is the longest-running independent brand communication agency in Philadelphia. Founded in 1964 as Brownstein Advertising, Brownstein Group has since evolved into a network of integrated communication specialties encompassing brand strategy, digital, advertising and design, public relations, and social media. A member of the 4As, the Public Relations Society of America and Philly Ad Club, Brownstein Group provides services to local, national and international clients such as IKEA, Beneficial Bank, Comcast, Saint-Gobain North America, Ricoh America, Cozen O`Connor, Western Union, the Philadelphia Auto Show, and Campus Apartments.