What Happened?
, -based Big Brand Tire & Service Promoted Dustin Roots as VP of Business Operations and Talent Development
Date of management change: March 18, 2026
, -based Big Brand Tire & Service Promoted Dustin Roots as VP of Business Operations and Talent Development
Big Brand Tire & Service is a tire and automotive service retailer founded in 1969 in Moorpark, California. With over 215 locations across six states, primarily in the Southwest US, it ranks among the top 10 largest tire dealerships in the country. The company was acquired by Percheron Capital in 2021, which has fueled its rapid expansion through multiple acquisitions. The company specializes in a wide range of tire and automotive maintenance services. It offers major tire brands such as Bridgestone, Michelin, and Goodyear, along with services including tire sales, wheel alignment, oil changes, brake inspections, and full-service auto repair. Big Brand Tire & Service emphasizes customer satisfaction and aims to be a reliable one-stop shop for tire and auto repair needs. The company is committed to maintaining its locally owned heritage while focusing on long-term growth and community support.
Dustin Roots is VP of Business Operations and Talent Development at Big Brand Tire & Service. Previously, Dustin held various senior HR leadership roles in the industry.
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