What Happened?
, -based Snipes Appointed Dimitrios Lessen as CMO-Chief Merchandising Officer
About the Company
With almost 680 stores in Germany, Austria, Switzerland, the Netherlands, Spain, Italy, Belgium, France, and the USA Snipes SE is one of the most successful sneaker and streetwear chain stores in Europe. Since opening its first store in Essen in 1998, Snipes has been an integral part of the urban scene and is constantly growing thanks to regular openings. Hip-hop and urban sports like dance, basketball, BMX, and skating: At Snipes, everything revolves around a contemporary lifestyle and urban youth culture. This dynamic mix not only characterizes a whole generation but also grants the Snipes stores their unrivaled atmosphere. In stores and online at Snipes.com, boys, as well as girls, can find a wide range of internationally renowned sneaker and textile brands in which to dress themselves from head to toe. Snipes has so far managed to attract greats such as DJ Khaled, Wiz Khalifa, Dennis Schröder, Snoop Dogg and Rick Ross as faces to represent the collections of its own brand. Snipes also sponsors the biggest urban events and festivals throughout Europe, such as splash!, Openair Frauenfeld, Street League Skateboarding, and Battle Of The Year.
About the Person
Dimitrios Lessen is CMO-Chief Merchandising Officer at Snipes. Previously, Dimitrios held various senior HR leadership roles in the industry.
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