What Happened?
New York, NY-based BritBox Appointed Diana Pessin as Senior Vice President of Marketing, North America and Group Marketing Services
About the Company
BritBox is a digital video subscription service offering the largest collection of British TV in the U.S. and Canada. Created by two British content powerhouses—BBC Studios, the subsidiary arm of the BBC, and ITV, the UK`s biggest commercial broadcaster—the service features iconic favorites, exclusive premieres, and current series and soaps—most available within 24 hours after their UK premier. BritBox also offers expert curation and playlists that enable fans to easily find programs they know and discover new favorite via web, mobile, tablet and connected TV`s. AMC Networks is a minority investor in the service.
About the Person
Diana Pessin is Senior Vice President of Marketing, North America and Group Marketing Services at BritBox. Previously, Diana held various senior HR leadership roles in the industry.
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