What Happened?
Toronto, ON-based Flow-Alkaline-Spring-Water Promoted Devan Pennell as Chief Financial Officer
About the Company
We are North America`s first social water brand, dedicated to the pursuit of positive experience and providing the highest quality water in the world, with a reduced environmental footprint. Founded by serial entrepreneur, Nicholas Reichenbach, Flow offers consumers the healthful benefits of drinking naturally alkaline spring water from a local and sustainable source. “We imagined a bottled water brand that was naturally healthful. Not filtered or altered tap water owned by a major corporation. We looked for an alternative to the plastic bottle, a package with the lowest possible carbon footprint. We stopped looking and we started creating.” -Founder & CEO Nicholas Reichenbach Our water has been nurtured for thousands of years in a limestone aquifer located on a family-owned property in Mildmay, Ontario, Canada. Flow`s water naturally collects essential minerals, electrolytes, and an alkaline pH. We have partnered with Tetra-Pak to create the industry`s lowest-carbon footprint packaging that is also PET and BPA free. Our goal, together with Tetra-Pak, is to make a pack that is completely renewable. More than two thirds of Flow`s package is made of paperboard that comes from trees harvested in responsibly managed forests and/or controlled sources. None of the resources used in our cartons come from old growth trees or rainforests. It uses just enough material to keep the package stable. Our packets are 3-5% package and 95-7% content - thinner than an eggshell. Flow Direct, our subscription service delivers water to your home or office for free VIA our eco-friendly electric SUV. Say hello to H2O 2.0!
About the Person
Devan Pennell is Chief Financial Officer at Flow Alkaline Spring Water. Previously, Devan held various senior HR leadership roles in the industry.
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