What Happened?
Dallas, TX-based Coca-Cola Southwest Beverages Promoted Denise Martinez as Vice President of Human Resources
Date of management change: January 15, 2019
Dallas, TX-based Coca-Cola Southwest Beverages Promoted Denise Martinez as Vice President of Human Resources
Dallas-based Coca-Cola Southwest Beverages (CCSWB), a company of Arca Continental, is one of the largest Coca-Cola bottlers in the United States. CCSWB produces, markets and distributes Coca-Cola brands in Texas and parts of New Mexico, Oklahoma and Arkansas. We employ 8,100 associates who operate 7 production plants and 37 sales and distribution facilities, serving more than 31 million consumers. Headquartered in Monterrey, Mexico, Arca Continental is one of the largest Coca-Cola bottlers in the world with an outstanding history spanning more than 91 years. Within its Coca-Cola territories, Arca Continental serves a population of more than 118 million in the northern and western parts of Mexico as well as the northern region of Argentina, Ecuador, Peru and the Southwestern U.S. Arca Continental also produces and markets snacks under the brand names Wise® in the U.S., Bokados® in Mexico and Inalecsa® in Ecuador.
Denise Martinez is Vice President of Human Resources at Coca-Cola Southwest Beverages. Previously, Denise held various senior HR leadership roles in the industry.
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