| Name | Title | Contact Details |
|---|---|---|
James Martin |
VP Talent, Strategy and Operations | Profile |
DESTINATION DEVELOPMENT Understanding what exists in your destination is important. Knowledge of your cannabis and hemp-related assets directly informs the strategy and program architecture. I engage and educate stakeholders, assess the destination, and develop a bespoke cannabis travel strategy and program that fosters long term success. The strategy may or may not include B2C product development i.e. trail, passport, newsletter. DESTINATION MARKETING The data shows that the cannabis-motivated active leisure travel audience is a high value audience that stays longer and spends more while in a destination. Through a dedicated cannabis travel program, I work with stakeholders to facilitate a steady flow of cannabis and hemp-related content that elevates the cannabis experience story in a sophisticated and brand aligned way. I advise DMOs on B2B and B2C content and marketing strategies. HOTEL SOLUTIONS Hotels are the heart of the travel ecosystem of a destination. Hotels greatly influence the overall experience for visitors. With a focus on guest experience, room nights, and turn-key incremental revenue opportunities, I help hotels understand, prepare for, and serve the cannabis and hemp CBD-interested hotel guest. Solutions include hospitality education, frontline staff support, and revenue generating opportunities in lobby, spa, and in-room.
After driving growth for my third VC-backed exit, Andrew Lee Miller (@andrewstartups) founded GrowthExpertz, a unique growth agency focused solely on helping tech startups in their first 12-24 months post-funding. Since 2016 weve helped over a dozen startups get to 8-9 figure valuation, several exits, and almost 100 total successful projects. We specialize in full-stack growth, handled remotely by expertz, for companies that have raised capital but still need help with marketing. We work in the background to strategize, launch and scale their organic and paid campaigns while they handle everything else. Some notable clients: www.datadistillr.com (raised $10m off of our work) www.canweapp.com (exited) www.withdouble.com (grew 30% in first 3 months) www.getemails.com (now retention.com doing $30m ARR) www.CrownDating.com (exit to Tinder/Match Group) www.denizen.io (BBVA Incubator) www.zedge.net (100m+ installs) www.different.com.au (now one of the largest startups in Australia) www.fly.com (300% increase in traffic in 12 months) www.openinvest.co (acquired by Chase) We are industry agnostic but often focus on SaaS, Fintech, Marketplace, Online Dating, Consumer Mobile Apps, and more. Email contact@growthexpertz.com or book a call at www.growthexpertz.com
ParetoHealth is a healthcare benefits solutions provider focused on midsize employers with 50 to 1,000 employees. The company aims to reduce healthcare cost volatility and improve financial outcomes through innovative self-insurance models. It has established itself as the largest health benefits captive in the U.S., managing over $6.6 billion in healthcare spending and serving more than 3,000 employers, which collectively cover over 1 million lives. The company offers a range of services, including its Risk Shield program, which provides a shared-risk model for predictable costs and stop-loss protection against large claims. Its Savings Engine utilizes data analytics and clinical expertise to manage medical costs and improve pharmacy solutions through the ParetoHealth Pharmacy Consortium. By pooling employers into a single risk pool, ParetoHealth enhances negotiating leverage and risk stabilization, allowing midsize businesses access to cost-saving tools typically available to larger corporations.
Novae is a manufacturer of utility trailers, agricultural and commercial lawn care equipment. We remain true to our core values of quality, innovation, integrity and commitment, delivering great products and outstanding service. We are a dynamic growth company focused on developing a strong, professional, and collaborative organization with the mission to create value for everyone involved in our business.