HR Execs on the Move

"The success of our company dates back to our founding in a bakery in the heart of Holland. Many of the same recipes and processes used then are still present in our products today. In 1984, our company began importing waffles to the United States direct from a Holland bakery. It was not long before the demand for these waffles propelled the company to begin manufacturing in the United States. In 1986, Meyer`s Bakery and the Janssen Brothers joined together in a venture to create the wholesome, nutritious and tasty waffles in the US using the European waffle formula that ...

"The success of our company dates back to our founding in a bakery in the heart of Holland. Many of the same recipes and processes used then are still present in our products today. In 1984, our company began importing waffles to the United States direct from a Holland bakery. It was not long before the demand for these waffles propelled the company to begin manufacturing in the United States. In 1986, Meyer`s Bakery and the Janssen Brothers joined together in a venture to create the wholesome, nutritious and tasty waffles in the US using the European waffle formula that came straight from Holland. Two custom built ovens were installed in the Meyer`s Bakery located in Hope, Arkansas to ensure the quality of the product. Production began soon after. The venture was a success and continued to grow with expanded distribution, additional brand names and co-manufacturing arrangements. The success of the waffles led to the addition of pancakes to the product line around the same time as the completion of a new modern bakery in North Little Rock, Arkansas, in 1994. Today, De Wafelbakkers manufactures frozen pancakes and waffles, as well as shelf-stable waffles, which are distributed throughout the United States, Canada and Mexico."

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