Dan Wilfand was Appointed as Director of Natural Channel Sales at Jackson`s-Chips

Date of management change: April 07, 2023 

What Happened?

Muskego, WI-based Jackson`s-Chips Appointed Dan Wilfand as Director of Natural Channel Sales

 

About the Company

Jackson`s is a leading manufacturer of Sweet Potato Kettle Chips cooked in premium, great tasting oils based in Muskego, Wisconsin. Our founders created the product after their son, Jackson, was diagnosed with a rare autoimmune disorder. Their top priority was to find ways to ease his symptoms. After much trial and error, they discovered that a high-fat, low-carb diet (with an emphasis on coconut oil and other ancestral fats) greatly improved both his health and quality of life. The whole family adopted this way of eating, but sure missed snack foods. So they set out to make their own! They began cooking thinly-sliced sweet potatoes low and slow in coconut oil on the stovetop. The results were delicious! The chips were too good not to share, so they started Jackson`s! His legacy lives on through this company and the snacks he inspired.

 

About the Person

Dan Wilfand is Director of Natural Channel Sales at Jackson`s Chips. Previously, Dan held various senior HR leadership roles in the industry.

 

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