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Channel Factory is a global technology and data platform that maximizes both performance efficiency and contextual suitability, delivering contextual performance for advertisers on YouTube. Channel Factory`s technology platform, ViewIQ, analyzes all YouTube channels and videos to ensure ads run on brand suitable and contextually relevant content. Channel Factory maximizes performance for advertisers on YouTube through managed service or self-service dynamic whitelists & blacklists, easily implemented through DV360 or Google Ads. Our platform is built to meet the needs of advertisers, offering standard IAB category lists or highly customized content lists in 36+ languages. Why Contextual Suitability? In our reviews of campaigns run outside of Channel Factory, we see on average 28% of an advertiser`s campaign run against unsuitable videos, such as children`s content or against the wrong language. Leveraging historical performance data is a key differentiator for Channel Factory. We do not just `set it and forget it` when it comes to contextual suitability. We incorporate active and historical campaign data into our ViewIQ platform and constantly optimize throughout the campaign, resulting in 30% efficiency in media spend.
In business for over 30 years, Allied has built upon its roots in film advertising and publicity to become a global leader in entertainment, culture, and lifestyle marketing. Allied`s award-winning team of specialists, over 400 strong across 23 global offices, create campaigns that drive conversion for some of the world`s biggest brands in film, TV, sports, gaming, live entertainment, cultural institutions, hospitality, and consumer brands. Our teams provide best-in-class marketing solutions across a range of services including integrated paid, owned, and earned media, creative solutions, and strategic consulting.
Virtual experience specialists driving enrollment through personalized, digital engagement solutions.
When it comes to your firm, we know that you want to be successful. In order to be so you need to get more candidates and more clients. The problem is your current marketing strategies aren’t yielding the results you’re looking for, which is likely causing you to feel frustrated and stuck. Especially with how quickly things change in our industry, getting your marketing right isn’t something you should have to figure out on your own. We understand the challenges you’re facing because we were created within a staffing and recruiting firm. And we’re currently the only digital marketing agency in the United States that’s housed within a staffing and recruiting firm. This means, we’re able to provide you with the most up-to-date strategies to ensure you’re staying ahead of the competition and getting the results that will grow your company. And with our proven process, we’ve helped staffing and recruiting firms all over the country do just that. Here’s how we do it. 1. We’ll ASSESS your needs and goals, 2. We’ll create a customized PLAN to fit your unique situation, 3. We’ll EXECUTE on the plan together, and 4. You’ll get to watch your company GROW.
Resolution is a full-service media agency driving results for clients through business strategy, commerce, analytics, programmatic advertising and more.