Function Overview
The Marketing team is a critical component of our success, providing strategic and operational support that enables the exceptional delivery of all of our products and services. The Chief Marketing Officer (CMO) is a senior level business partner who is a strategic thinker with an appreciation for niche marketing, and vast experience with brand development and brand management. Specific functional focus includes:
• Plans and directs all aspects of the marketing policies, objectives, and initiatives.
• Demonstrates expertise in a variety of security product concepts, practices, and procedures.
• Identifies changes in the marketing environment and competitive strategies.
• Evaluates, adjusts, and redrafts the marketing plan and philosophy as required.
Key Experience
• Ability to utilize digital marketing to help drive business opportunities.
Defines market opportunities and develops targeted prospect lists for business lines with campaign activities and planned follow up on results.
Background in leveraging data to identify opportunities in our market and within our existing client base.
• Experience with database management, targeted marketing, and sales campaigns.
Duties and Responsibilities
• Responsible for the development of marketing campaigns and messages to ensure optimal effectiveness, utilizing tools such as social media, digital, and the company website.
• Manages the work and relationship with marketing agency to develop branding, advertisements, annual reports, print brochures, digital media, and other marketing materials.
• Identifies and acts on opportunities to improve organizational processes and outcomes.
• Develops annual marketing plans working in collaboration with business line leaders.
• Works with other departments to ensure they receive advice on proposals for clients and prospects.
• Administers client experience across all channels, including onboarding.
• Maintains the external website, utilizing internal and external resources for upkeep.
• Conducts ongoing market research of internal/external needs and preferences.
• Maintains existing niche-related prospect lists.
• Makes recommendations on product development, including features, pricing, etc.
• Oversees all advertising / print materials used to communicate with shareholders, clients, prospects, and the community at large.
• Oversees vendor management, including marketing agency, market research firms, and print collateral and promotional item vendors, etc.
• Coordinates charitable giving, including donations and sponsorships.
• Manages Public Relations activities.
• Responsible for the CRM tool.
Years of Experience Required
• 10+ years of Marketing and Brand Management in banking or financial services.
Degree(s) and Certification(s) Required
• Bachelor`s degree required, MBA preferred.
Additional Requirements
• Experience in marketing to affluent and commercial clients is preferred.
• Has a vision on how to delight clients.
• Has a nuanced understanding of the client across all channels; recognizes how the client interacts with the brand both physically and digitally.
• Demonstrates superior communication ability, both orally and in writing; superb listening skills; and the ability to communicate complex issues clearly and credibly with a wide variety of audiences.
• Is a power technology user.
• Understands the future is mobile and that campaign-based marketing is changing to a world of sustained communication.
• Understands that social media demographics are fundamentally different across various social media channels.
• Recognizes how clients experience the brand end-to-end while building systems that maximize the reach, integrity, consistency, and effectiveness of each message.
• Understands the potential of inbound marketing.
• Enjoys working in a collaborative environment with business line leaders, the marketing team, and with our marketing agency and other partners.
• Creates an environment of creativity, innovation, collaboration, transparency, accountability, and trust.
• Adaptable, flexible, and comfortable with evolving and progressive change.
Curate Partners
Waltham, MA
Function Overview
The Marketing team is a critical component of our success, providing strategic and operational support that enables the exceptional delivery of all of our products and services. The Chief Marketing Officer (CMO) is a senior level business partner who is a strategic thinker with an ...
Function Overview
The Marketing team is a critical component of our success, providing strategic and operational support that enables the exceptional delivery of all of our products and services. The Chief Marketing Officer (CMO) is a senior level business partner who is a strategic thinker with an appreciation for niche marketing, and vast experience with brand development and brand management. Specific functional focus includes:
• Plans and directs all aspects of the marketing policies, objectives, and initiatives.
• Demonstrates expertise in a variety of security product concepts, practices, and procedures.
• Identifies changes in the marketing environment and competitive strategies.
• Evaluates, adjusts, and redrafts the marketing plan and philosophy as required.
Key Experience
• Ability to utilize digital marketing to help drive business opportunities.
Defines market opportunities and develops targeted prospect lists for business lines with campaign activities and planned follow up on results.
Background in leveraging data to identify opportunities in our market and within our existing client base.
• Experience with database management, targeted marketing, and sales campaigns.
Duties and Responsibilities
• Responsible for the development of marketing campaigns and messages to ensure optimal effectiveness, utilizing tools such as social media, digital, and the company website.
• Manages the work and relationship with marketing agency to develop branding, advertisements, annual reports, print brochures, digital media, and other marketing materials.
• Identifies and acts on opportunities to improve organizational processes and outcomes.
• Develops annual marketing plans working in collaboration with business line leaders.
• Works with other departments to ensure they receive advice on proposals for clients and prospects.
• Administers client experience across all channels, including onboarding.
• Maintains the external website, utilizing internal and external resources for upkeep.
• Conducts ongoing market research of internal/external needs and preferences.
• Maintains existing niche-related prospect lists.
• Makes recommendations on product development, including features, pricing, etc.
• Oversees all advertising / print materials used to communicate with shareholders, clients, prospects, and the community at large.
• Oversees vendor management, including marketing agency, market research firms, and print collateral and promotional item vendors, etc.
• Coordinates charitable giving, including donations and sponsorships.
• Manages Public Relations activities.
• Responsible for the CRM tool.
Years of Experience Required
• 10+ years of Marketing and Brand Management in banking or financial services.
Degree(s) and Certification(s) Required
• Bachelor`s degree required, MBA preferred.
Additional Requirements
• Experience in marketing to affluent and commercial clients is preferred.
• Has a vision on how to delight clients.
• Has a nuanced understanding of the client across all channels; recognizes how the client interacts with the brand both physically and digitally.
• Demonstrates superior communication ability, both orally and in writing; superb listening skills; and the ability to communicate complex issues clearly and credibly with a wide variety of audiences.
• Is a power technology user.
• Understands the future is mobile and that campaign-based marketing is changing to a world of sustained communication.
• Understands that social media demographics are fundamentally different across various social media channels.
• Recognizes how clients experience the brand end-to-end while building systems that maximize the reach, integrity, consistency, and effectiveness of each message.
• Understands the potential of inbound marketing.
• Enjoys working in a collaborative environment with business line leaders, the marketing team, and with our marketing agency and other partners.
• Creates an environment of creativity, innovation, collaboration, transparency, accountability, and trust.
• Adaptable, flexible, and comfortable with evolving and progressive change.
Job Description
Rapidly Growing Healthcare Firm is seeking to hire a CTO Immediately.
Responsibilities:
1)Leads 30+ person Health Software Development group.
2)Implements and promotes Business Intelligence software tools and solutions.
3)Manages technology issue resolution.
4)Provides technology counsel to the C-Level Team
5) Works with corporate CIO and staff to further the corporate technology roadmap
6)Manages IT budget
7)Responsible for creating, updating and communicating the Technology Roadmap
8)Ensures, with cooperation of corporate IT, that the following disaster recovery measures are in place:
a.Application and data backups in place and tested annually
b.Disaster Recovery Plan in place and tested annually
c.Data security systems are in place
d.HIPAA compliance
9)Ensures that all client service level agreements including backups and application uptime are met.
The following skillsets and knowledge in the following areas are strongly desired for this position:
1)Excellent communication and presentation skills
2)Experience running large software development organizations using the Agile methodology.
3)Strong technical skills – ability to write and understand SQL, C#, strong knowledge of Microsoft .Net 4.0 or greater. Strong knowledge of MVC architecture.
4)Strong knowledge of data center infrastructure components – VMware, SAN disk storage, routers, load balancers, physical servers, and firewalls.
5)Experience with EDI (Medicaid messages preferred)
6)Experience with CMS MITA architecture
7)Database design experience
8)Data warehouse and ETL experience
9)BizTalk Experience
10)PMP, Agile certification
11)Data Security, HIPAA compliance experience
Curate Partners
Boston, MA
Job Description
Rapidly Growing Healthcare Firm is seeking to hire a CTO Immediately.
Responsibilities:
1)Leads 30+ person Health Software Development group.
2)Implements and promotes Business Intelligence software tools and solutions.
3)Manages technology issue resolution.
4)Provides technology counsel to the C-Level Team
5) Works with corporate CIO and ...
Job Description
Rapidly Growing Healthcare Firm is seeking to hire a CTO Immediately.
Responsibilities:
1)Leads 30+ person Health Software Development group.
2)Implements and promotes Business Intelligence software tools and solutions.
3)Manages technology issue resolution.
4)Provides technology counsel to the C-Level Team
5) Works with corporate CIO and staff to further the corporate technology roadmap
6)Manages IT budget
7)Responsible for creating, updating and communicating the Technology Roadmap
8)Ensures, with cooperation of corporate IT, that the following disaster recovery measures are in place:
a.Application and data backups in place and tested annually
b.Disaster Recovery Plan in place and tested annually
c.Data security systems are in place
d.HIPAA compliance
9)Ensures that all client service level agreements including backups and application uptime are met.
The following skillsets and knowledge in the following areas are strongly desired for this position:
1)Excellent communication and presentation skills
2)Experience running large software development organizations using the Agile methodology.
3)Strong technical skills – ability to write and understand SQL, C#, strong knowledge of Microsoft .Net 4.0 or greater. Strong knowledge of MVC architecture.
4)Strong knowledge of data center infrastructure components – VMware, SAN disk storage, routers, load balancers, physical servers, and firewalls.
5)Experience with EDI (Medicaid messages preferred)
6)Experience with CMS MITA architecture
7)Database design experience
8)Data warehouse and ETL experience
9)BizTalk Experience
10)PMP, Agile certification
11)Data Security, HIPAA compliance experience