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With a history spanning more than 145 years, Columbus McKinnon has become a global leader in intelligent motion solutions. Our high-quality brands, such as CM®, STAHL CraneSystems®, Yale®, Magnetek®, Coffing® Hoists, Dorner®, and Duff-Norton®, work together to move the world forward and improve lives. Whether its increasing safety or improving productivity, our intelligent motion technology is hard at work worldwide.
RKL is a provider of internal audit, risk management and investment advisory services for credit unions, manufacturing and distribution industries.
DESTINATION DEVELOPMENT Understanding what exists in your destination is important. Knowledge of your cannabis and hemp-related assets directly informs the strategy and program architecture. I engage and educate stakeholders, assess the destination, and develop a bespoke cannabis travel strategy and program that fosters long term success. The strategy may or may not include B2C product development i.e. trail, passport, newsletter. DESTINATION MARKETING The data shows that the cannabis-motivated active leisure travel audience is a high value audience that stays longer and spends more while in a destination. Through a dedicated cannabis travel program, I work with stakeholders to facilitate a steady flow of cannabis and hemp-related content that elevates the cannabis experience story in a sophisticated and brand aligned way. I advise DMOs on B2B and B2C content and marketing strategies. HOTEL SOLUTIONS Hotels are the heart of the travel ecosystem of a destination. Hotels greatly influence the overall experience for visitors. With a focus on guest experience, room nights, and turn-key incremental revenue opportunities, I help hotels understand, prepare for, and serve the cannabis and hemp CBD-interested hotel guest. Solutions include hospitality education, frontline staff support, and revenue generating opportunities in lobby, spa, and in-room.