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Centric Group is a unique organization. We are comprised of several businesses, serving a variety of markets. In 1974, Enterprise Rent-A-Car ventured outside the automobile industry with the purchase of Jack Keefe Coffee Bar Sales. Keefe sold in-room pots and coffee to hotels, and had annual sales of $250,000. By developing original products, finding new markets for existing products and making additional business acquisitions, Enterprises non-automotive division prospered and grew. In August 1999, Centric Group was established as a separate company.
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