Chris Hoyt was Appointed as Talent Engagement and Marketing Leader at Pepsico

Date of management change: June 15, 2010 

What Happened?

Purchase, NY-based PepsiCo has Appointed Chris Hoyt as Talent Engagement and Marketing Leader

 

About the Company

Pepsico is a global food and beverage leader with net revenues of more than $65 billion and a product portfolio that includes 22 brands that generate more than $1 billion each in annual retail sales. Our main businesses – Quaker, Tropicana, Gatorade, Frito-Lay and Pepsi-Cola – make hundreds of enjoyable foods and beverages that are loved throughout the world. Pepsico`s people are united by our unique commitment to sustainable growth by investing in a healthier future for people and our planet, which we believe also means a more successful future for Pepsico. We call this commitment Performance with Purpose: Pepsico`s promise to provide a wide range of foods and beverages from treats to healthy eats; to find innovative ways to minimize our impact on the environment by conserving energy and water and reducing packaging volume; to provide a great workplace for our associates; and to respect, support and invest in the local communities where we operate. In recognition of its continued sustainability efforts, Pepsico was named for the sixth time to the Dow Jones Sustainability World Index (DJSI World) and for the seventh time to the Dow Jones Sustainability North America Index (DJSI North America) in 2012.

 

About the Person

As a mobile marketing/recruiting evangelist and self proclaimed Social `X` addict, Chris has been pushing the boundaries of each aspect of full-cycle recruiting for over 15 years – most recently in his new role as Talent Engagement and Marketing Leader at PepsiCo.   Historically he has successfully led the full scale and enterprise wide integration of social media and mobile marketing within a workforce strategy that included search engine marketing and optimization for Talent Attraction teams around the globe.   The strongest focus of his work most recently has been seated firmly within the realm of Interactive/Social Recruiting, Candidate Experience, and both national and regional based strategies.   With a passion for breaking out of traditional recruitment practices and a background that includes training it`s been his job to successfully coach teams of recruiters and sourcers to constantly evolve and collectively push the envelope of non-traditional talent attraction and recruitment.

 

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