What Happened?
, -based Persado Promoted Catherine Rossi as Director, People Business Partner
About the Company
Persado`s platform generates the most persuasive language for communications designed to drive action. The software uses semantic algorithms to map emotions and generate language for marketing communications such as emails, landing pages, mobile, push notifications and social media. By breaking down marketing language into emotional, descriptive, and formatting components, Persado`s software linguistically engineers the optimal language, replacing the guesswork of copywriting. Using Persado, leading brands such as Best Buy, Citi, LivingSocial, MetLife, Neiman Marcus, Verizon Wireless, Vodafone, and ZipCar are realizing tens of millions of dollars in incremental revenue compared to campaigns written traditionally, using copywriters. Winner of the DMA`s 2014 Innovation Award for Digital Technology, Persado is backed by Bain Capital Ventures, StarVest Partners, American Express Ventures, and Citi Ventures. The company is headquartered in New York City, with offices in San Francisco, Athens, London, Rome, and Rio de Janeiro.
About the Person
Catherine Rossi is Director, People Business Partner at Persado. Previously, Catherine held various senior HR leadership roles in the industry.
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