What Happened?
, -based Alida Appointed Cara Shoemaker as VP Integrated Marketing
About the Company
Creator of the world`s first CXM and Insights platform. We help turn your customers` truth into action. Alida believes in a world where customers are the ultimate source of truth. A world where the best business decisions are those made with customers, not for them. That`s why Alida created the world`s first CXM and insights platform to turn customer truth into action. For over 20 years, iconic brands like BuzzFeed, LinkedIn, and Red Bull have chosen Alida, formerly Vision Critical, as their secret weapon. Alida`s unique approach of coupling broad feedback with deep insights creates meaningful and lasting customer relationships and builds brands that stand the test of time.
About the Person
Cara Shoemaker is VP Integrated Marketing at Alida. Previously, Cara held various senior HR leadership roles in the industry.
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