What Happened?
Grimsby, ON-based Andrew Peller Limited has Appointed Brian D. Athaide as Chief Financial Officer and Executive Vice President of Human Resources and Information Technologies
About the Company
Andrew Peller Limited is one of Canada`s leading producers and marketers of quality wines and craft spirits. The Company`s award-winning premium and ultra-premium VQA brands include Peller Estates, Trius, Thirty Bench, Wayne Gretzky, Sandhill, Red Rooster, Black Hills Estate Winery, Tinhorn Creek Vineyards, Gray Monk Estate Winery, Raven Conspiracy, and Conviction. Complementing these premium brands are a number of popularly priced varietal offerings, wine based liqueurs, craft ciders, and craft spirits. The Company owns and operates 101 well-positioned independent retail locations in Ontario under The Wine Shop, Wine Country Vintners, and Wine Country Merchants store names. The Company also operates Andrew Peller Import Agency and The Small Winemaker`s Collection Inc., importers and marketing agents of premium wines from around the world. With a focus on serving the needs of all wine consumers, the Company produces and markets premium personal winemaking products through its wholly-owned subsidiary, Global Vintners Inc. (“GVI”), the recognized leader in personal winemaking products.
About the Person
Brian D. Athaide is the Chief Financial Officer and Executive Vice President of Human Resources and Information Technologies at Andrew Peller Limited. Mr. Athaide brings a wealth of experience to the Company following a distinguished and successful twenty-five year career with Proctor and Gamble (""P&G""), most recently as Finance Director and Chief Financial Officer of P&G Eastern Europe and Central Asia, one of P&G`s largest and most profitable regions. He has significant consumer product knowledge and experience in managing foreign exchange, banking facilities, strategic planning and development, supply chain management, and global customer management. Mr. Athaide also brings experience in talent management including recruiting, development and retention, as well as in business process re-engineering and information technology systems implementation. He is a graduate of McGill University with a Bachelor of Commerce degree and is a Certified Internal Auditor.
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