What Happened?
Morrisville, NC-based Brendan Morrissey as Chief Executive Officer
About the Company
Netsertive digital marketing intelligence platform empowers brands and local businesses to work together to win local customers. We offer two complementary solutions, MarketWise for Brands and StreetWise for Local Businesses, which enable cooperative marketing and resource sharing between brands and their local business partners. Both are powered by Netsertive proprietary learning engine, which combines the company deep industry experience with the collective knowledge of its extensive network of automotive, major appliance, furniture, consumer electronics, dental and eye care clients to deliver unprecedented campaign speed, performance and value.
About the Person
What has Brendan learned in two decades at digital media and early-stage companies? The most important lesson is that a business is successful when it becomes good at solving critical problems for clients. Sounds simple – but he knows it’s the execution that’s key. “Success is dictated completely by your team members and how well they are aligned.” Which is why he’s perfected the skill of moving seamlessly between the various disciplines within the company, and become a huge fan of ruthless prioritization.
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