Bobbye Sweat was Appointed as Director Diversity and Inclusion Integration at Hallmark

Date of management change: October 12, 2018 

What Happened?

Kansas City, Missouri-based Hallmark Appointed Bobbye Sweat as Director Diversity and Inclusion Integration


About the Company

Hallmark believes that if you care enough you can change the world. Working to help create a more emotionally connected world in every life, every day, Hallmark helps give voice to caring thoughts and emotions with tangible reminders of appreciation, celebration, belonging and love. Founded more than a century ago by a teenage entrepreneur with two shoe boxes of postcards under his arm and the American dream in his heart, Hallmark today is an approximately $4 billion company with a diversified portfolio of six core businesses as part of its global operations: --Our global Hallmark Greetings business sells greeting cards and gifts in more than 30 languages with distribution in more than 100 countries and 100,000 rooftops. --Hallmark Retail operates 2,000 Hallmark Gold Crown stores in five countries. --Hallmark Home & Gifts sells a broad array of home décor and gift product throughout the U.S. --Crayola® offers a wide range of art materials and toys designed to spark children`s creativity around the globe. --Crown Media Family Networks operates three cable channels – Hallmark Channel, Hallmark Movies & Mysteries, and Hallmark Drama – in addition to Hallmark Publishing, the e-books division of the Hallmark channels, and Hallmark Movies Now, a subscription-based streaming service. --Crown Center is a real estate development company that manages the 85-acre hotel, office, entertainment and residential campus surrounding Hallmark`s headquarters. As iconic as our brand is today, Hallmark is still family owned and privately held in Kansas City, Mo. More importantly, Hallmark continues to stay close to people`s needs, understanding what is universal in the human heart and meeting those needs with products and experiences that bring people together.


About the Person

Bobbye Sweat is Director Diversity and Inclusion Integration at Hallmark. Previously, Bobbye held various senior HR leadership roles in the industry.


Info Source



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