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Channel Factory is a global technology and data platform that maximizes both performance efficiency and contextual suitability, delivering contextual performance for advertisers on YouTube. Channel Factory`s technology platform, ViewIQ, analyzes all YouTube channels and videos to ensure ads run on brand suitable and contextually relevant content. Channel Factory maximizes performance for advertisers on YouTube through managed service or self-service dynamic whitelists & blacklists, easily implemented through DV360 or Google Ads. Our platform is built to meet the needs of advertisers, offering standard IAB category lists or highly customized content lists in 36+ languages. Why Contextual Suitability? In our reviews of campaigns run outside of Channel Factory, we see on average 28% of an advertiser`s campaign run against unsuitable videos, such as children`s content or against the wrong language. Leveraging historical performance data is a key differentiator for Channel Factory. We do not just `set it and forget it` when it comes to contextual suitability. We incorporate active and historical campaign data into our ViewIQ platform and constantly optimize throughout the campaign, resulting in 30% efficiency in media spend.
The Crosby Marketing Communications team is passionate about helping clients Inspire Actions That Matter™ – actions that positively impact people’s lives and contribute to the greater good. Crosby helps clients make powerful connections with their customers, constituents and communities to shape attitudes, inspire behavior change, and motivate action. The firm`s award-winning campaigns, which integrate advertising, PR, digital and social media, have touched the lives of virtually every American. Crosby has specialized practices in Healthcare, Nonprofits & Causes, Government, and Military & Veterans.
Baker and o Brien is one of the leading companies in the Business Services sector.
SONIC Health is a privately held life sciences marketing company. We are strategists by trade, innovators by reputation, and storytellers at heart. We are big agency veterans and offer traditional agency services that center around the story our clients want to tell the world.
Part of the IPG agency network, we have over 27 offices on six continents with more than 2,000 amazingly talented people in our family working together. And, it`s kind of awesome to be a part of a company working with some incredible brands, including American Express, Coca-Cola, Mondelez, Microsoft, Walmart, William Grant & Sons and more.