What Happened?
Boulder, CO-based American-Outdoor-Products Appointed Bill Roden as Chief Marketing Officer
About the Company
Backpacker`s Pantry manufactures gourmet backpacking food. As outdoor enthusiasts participating in an array of activities, we understand the need to pack light and eat well. We are dedicated to creating dishes that satisfy not only your palate but your nutritional needs as well. Our customers are hikers, climbers, kayakers, bikers and all lovers of the outdoors. High in protein, vitamins and carbohydrates, Backpacker`s Pantry meals are designed to fuel any type of adventure, and they require only minimal preparation to enjoy. The company was founded in 1951 by Ann Benedict to supply the Girl Scouts with lightweight, nutritious food for the trail. The Smith family purchased the company in 1971, and still owns and operates the company to this day out of Boulder, CO.
About the Person
Bill Roden is Chief Marketing Officer at American Outdoor Products. Previously, Bill held various senior HR leadership roles in the industry.
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