What Happened?
, -based Rokt Appointed Bill Barton as Chief Product and Engineering Officer
About the Company
Rokt sits at the intersection of digital marketing and commerce working with the world`s biggest brands to get smarter in the e-commerce transaction. Our marketing technology creates 1:1 user experiences in the Transaction Moment, when people`s wallets are out and their minds are open to discovering new things. Using Rokt AI to dynamically recommend the next best action, we help our partners drive smarter commerce by optimizing both their user experience & value realization in the transaction. Presenting a 1:1 optimized offer such as an upsell, app download, loyalty sign-up, calendar subscription or third-party offer has proven to drive over 10X improvement in our customers` bottom line. Rokt`s premium marketplace of e-commerce partners including eBay, Ticketmaster, Groupon and Fanatics opens up over 100 million transactions per month globally, providing brands a referral platform to present relevant offers and effectively acquire consent from customers while they are in a buying state of mind. Founded in Sydney in 2012, Rokt currently operates in the US, Canada, UK, France, Germany, Australia, New Zealand, Singapore, Netherlands and Japan.
About the Person
Bill Barton is Chief Product and Engineering Officer at Rokt. Previously, Bill held various senior HR leadership roles in the industry.
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